Recent Case Studies
Ana’s Pick Up and Delivery Valet Cleaners
Industry: Organic Dry Cleaning
Location: Kentfield, CA
Marketing Objective: Build a Web Presence
Marketing Services: Website Design, Copywriting, Branded Imagery, Social Media Management, Scheduling Forms and Integrations, Communications Representation
Process: Initially, we met for two consultations to identify their short and long-term goals, look at their current digital presence, and explore what services were necessary and which were desired. We then agreed on a rate for the immediate projects and I began creating flyers for them to distribute immediately, followed by a promotional banner, all leading to a new website. They didn’t have access to their website, logo, or content, so I communicated with previous designers to obtain the necessary information and began to build out their story, recycling previous content when possible, but establishing the new, clean presence they were aiming to portray.
Accomplishments: Now, two years after opening their doors, they have accumulated a steady flow of individual and business accounts from the Marin County and Bay Area through Truckee, California; as well as strong five-star yelp reviews; and a continuously expanding social media following. They have also just partnered with a local gaming company to serve as their corporate location’s preferred dry cleaner, accepting scheduling for pick up and delivery online through a portal I’ve helped fill on the company’s end.
Summary: With 20 years experience in the dry cleaning business, Jose and Virginia Zavala approached me about supporting them with the launch of their own store location in Kentfield, California.
Work completed: We began with coming soon photos to place on the new website I built for them. We made sure to include an easy scheduling option for their clients to input their order, address, and notes regarding their pick-up and delivery laundry service. I then established their social media channels and have continued to work with them to renew their seasonal specials in print and online, maintain a five star review account on Yelp, and serve as their go-to communications representative for additional projects as their business expands.